New Balance - Sneaker NB Scamosciata Nera
The story of New Balance begins in Boston in 1906 thanks to William J. Riley, shoemaker English immigrant to Massachusetts, addicted immediately to a project study and implementation of specific orthotics and footwear for people with foot problems. The brand, now fourth in the world in the production of sneakers for athletes and lifestyle, known and performed all over the world, born with great attention to health and quality. The first running shoe dates back to 1938 and it is followed by the production of specially shaped models for running, baseball, basketbaseball, tennis and box. After various vicissitudes of succession in the ownership and management, 1961 it is decisive for the manufacturer: it is the year of the launch of the "Trackster market", the first running shoe with the inter-causeway sole under the heel and produced in six different widths of the plant. A model that marks the history, now exhibited at the Museum of Modern Art in San Francisco. Its success was extraordinary right from the start. The small company that in late sixties produced thirty pairs of shoes a day with six employed workers, soon starts worldwide distribution, starting with Denmark, then to Switzerland to Japan. In 1976 Runner's World elects the M320 model as the best running shoe in the world. New Balance thus enters officially in the running of the world's leading companies. Today the company, which in 2006 celebrated its centenary, has the fourth record in the world and second in the United States. It operates in a socially responsible and stays true to its values of all time: integrity, teamwork, total consumer satisfaction and social responsibility. The production is spread between the US and the European Union, boasting models named with precise numbers and high quality for men, women and kids.